Job Overview
MARKETING
Senior Fintech Brand, Growth & Digital Financial Marketing Strategist
Location: United Arab Emirates — Remote / GCC & International Coverage
Seniority Level: Senior Strategic Leadership
Employment Type: Full-time, Permanent
Industry Focus: Fintech • Digital Banking • Payments • Financial Technology • Brand Strategy • Growth Marketing
MAKE COMPLEX FINANCE IMPOSSIBLE TO IGNORE
The best fintech products can still disappear into a crowded market.
Customers have choices.
Competitors move quickly.
Attention is expensive.
Trust must be earned.
The modern fintech marketer therefore needs more than creative ideas.
They need to understand customer psychology, financial products, digital behaviour, data, brand positioning, acquisition economics, and growth strategy.
We are seeking an exceptional Marketing strategist to build powerful market positioning and measurable customer-growth programmes for sophisticated fintech products.
THE MARKETING MANDATE
You will shape:
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Fintech brand strategy
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Digital acquisition
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Customer segmentation
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Product marketing
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Content strategy
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Performance marketing
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Customer lifecycle
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Retention
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Market positioning
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Growth analytics
WHAT YOU WILL LEAD
Brand Positioning
Develop compelling positioning that differentiates financial products in competitive markets.
Customer Strategy
Define target audiences and develop detailed customer-segmentation frameworks.
Product Marketing
Translate complex financial technology into clear, compelling customer propositions.
Acquisition
Develop measurable digital acquisition strategies across relevant channels.
Growth
Optimise customer journeys from awareness through activation, retention, and advocacy.
Campaign Intelligence
Use data to measure campaign performance, customer acquisition costs, conversion, and lifetime value.
Market Expansion
Develop marketing strategies supporting entry into new customer segments and markets.
THE MARKETING EQUATION
A successful fintech campaign must achieve more than attention.
It must create:
Awareness → Trust → Interest → Activation → Usage → Retention → Advocacy
Every stage must be measurable.
Every investment must have a commercial rationale.
IDEAL PROFILE
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7+ years in fintech, banking, financial services, digital marketing, technology, or growth strategy
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Proven experience building financial-product marketing campaigns
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Strong understanding of digital customer acquisition
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Excellent brand and product-marketing skills
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Strong data and performance-marketing capabilities
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Understanding of CAC, LTV, conversion, retention, and attribution
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Exceptional communication and creative strategy
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Strong commercial judgement
Experience marketing payments, digital banking, WealthTech, lending, or other fintech products is highly desirable.
Compensation: Competitive senior-leadership package aligned with experience and commercial impact.
Work Model: Remote-first with GCC and international collaboration.
Application Focus: Highlight fintech campaigns, brand transformations, product launches, acquisition programmes, or growth initiatives where your work produced measurable commercial results.
Don’t miss the chance to make a difference in the fintech and FX industry!
Apply now by clicking on the “Apply Now” button below.
Let’s shape the future of finance together!
#EmploySolutionJobs #FXCareers.
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