Job Overview
Strategist — Financial Inclusion & Digital Banking Growth
Location: Muscat, Oman
Seniority Level: Senior Strategist / Growth Advisory
Employment Type: Full-time, Permanent
Industry: Fintech, Digital Banking, Payments, Consumer Finance
Work Model: Remote / Flexible Regional Engagement
Strategic Brief
This role focuses on expanding access to useful, affordable, and digitally delivered financial services through product innovation, customer intelligence, ecosystem partnerships, and technology-enabled distribution.
The successful Strategist will examine underserved customer segments, digital behaviour, product economics, and emerging distribution models to identify sustainable opportunities for fintech growth.
Strategic Responsibilities
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Develop strategies for expanding digital financial-service adoption.
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Identify customer segments with unmet financial-service needs.
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Analyse consumer behaviour, market trends, competitive positioning, and transaction patterns.
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Develop business cases for new digital banking and payment propositions.
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Evaluate pricing, distribution, onboarding, retention, and customer-engagement models.
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Identify opportunities for partnerships with merchants, technology platforms, financial institutions, and ecosystem participants.
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Design market-expansion frameworks supported by quantitative analysis.
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Develop customer-segmentation and acquisition strategies.
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Analyse product economics, customer lifetime value, transaction activity, and revenue potential.
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Work with product teams to translate strategic findings into commercially viable products.
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Prepare market-entry and growth recommendations for executive stakeholders.
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Monitor emerging fintech models and assess their applicability to regional markets.
Candidate Profile
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7+ years of experience in fintech, digital banking, consulting, strategy, payments, consumer finance, or financial services.
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Bachelor’s degree in Economics, Finance, Business, Technology, or a related field.
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Strong understanding of digital financial products and customer journeys.
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Excellent strategic analysis and financial-modelling capabilities.
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Demonstrated ability to identify commercial opportunities from market and customer data.
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Strong presentation, research, negotiation, and stakeholder-management skills.
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MBA, MSc, CFA, or equivalent qualification is advantageous.
Strategic Capabilities
Digital Banking | Market Expansion | Customer Analytics | Financial Inclusion | Product Strategy | Commercial Modelling | Partnerships | Growth Intelligence
Indicative Compensation
OMR 3,800–5,800 monthly + benefits, based on experience and strategic scope.
Strategic Outcome
The Strategist will identify and develop scalable opportunities that increase digital-finance adoption while creating commercially sustainable products, stronger customer engagement, and new channels for fintech growth.
Are you excited about this opportunity?
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Apply now by clicking on the “Apply Now” button below.
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