Job Overview
We are seeking a strategic and creative Brand Manager to lead the development, positioning, and consistency of our brand across all consumer and business touchpoints. This role is ideal for someone who thrives in a fast-paced, digital-first environment where financial products and customer trust go hand in hand. You will own the brand narrative, ensure consistency across channels, and help shape how customers perceive and engage with our products and services.
Key Responsibilities
- Develop and execute brand strategies that strengthen market positioning and customer trust
- Define and maintain brand guidelines, tone of voice, and visual identity across all platforms
- Lead go-to-market strategies for new product launches and feature rollouts
- Collaborate with product, design, and compliance teams to ensure messaging accuracy and regulatory alignment
- Conduct market research and competitor analysis to identify positioning opportunities
- Manage brand campaigns across digital, social, and traditional media channels
- Monitor brand health metrics, customer sentiment, and campaign performance
- Partner with external agencies, designers, and content creators to deliver high-quality brand assets
- Oversee budget allocation for brand initiatives and campaigns
- Ensure consistent brand representation in customer communications, packaging, and digital experiences
- Act as brand guardian, safeguarding reputation and consistency across all customer touchpoints
Required Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA is a plus)
- 5+ years of experience in brand management, preferably within a highly regulated, digital, or technology-driven industry
- Proven track record of building and scaling consumer-facing brands
- Experience managing cross-functional teams and external creative partners
- Strong understanding of customer segmentation, market positioning, and brand equity building
- Experience navigating brand communications within regulated or compliance-sensitive environments
- Demonstrated success launching integrated marketing campaigns across digital and traditional channels
Technical Skills
- Proficiency with brand and campaign management tools (e.g., Adobe Creative Suite, Canva, or similar)
- Familiarity with marketing analytics and reporting platforms (e.g., Google Analytics, HubSpot, or similar CRM/marketing tools)
- Working knowledge of social media management and content scheduling platforms
- Understanding of SEO, digital advertising principles, and performance marketing metrics
- Experience with brand tracking and consumer research tools
- Comfortable working with data dashboards to inform brand strategy decisions
- Basic understanding of design principles and asset management systems
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Ausfintec (CY) Ltd
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Management, strategy, and operations consultants are available from Ausfintec's Business Consulting.
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