Employ Solution Journey with Virtual Branch

Transforming the Financial Industry in the Post-COVID World

The world has changed drastically since the arrival of COVID-19, and I believe that the landscape we knew before is forever altered. With so much shifting online, it’s clear that to attract and retain customers, we must adapt our services accordingly. This shift has prompted many businesses, including the financial industry, to explore new internet-based solutions. One such solution that has emerged is Virtual Branch—a cutting-edge system that banks, including mine, have embraced to provide remote support to our clients. And this innovation is all thanks to the growing demand from our customers.

When I think about our journey with Virtual Branch, I can’t help but reflect on the progress we’ve made.

Virtual Branch has turned out to be a game-changer. It eliminates the need for our clients to physically visit a bank branch. It’s a solution that caters to both our business and consumer clients, sparing them the hassle of navigating busy banks, searching for assistance, and wrestling with parking woes. Our goal, from the very beginning, has been to provide top-notch online services that are convenient and efficient for our clients.

To achieve this, we’ve put together a collection of microservices, leveraging tools like digital customer needs research, document sharing, electronic signatures, and video authentication. These tools enable our clients to handle a wide range of tasks from the comfort of their homes or offices.

One thing that really excites me about Virtual Branch is its potential as a sales enablement tool. We’ve taken a page from Amazon’s playbook, putting the customer’s needs front and center. We understand that traditional banking sales methods can be dull and unengaging. In a world where consumers are spoiled for choice, we know we have to stand out.

Imagine having a conversation with a bank, and we show you the branding features of our virtual branch, complete with a customizable video room. It’s all about keeping the lines of communication open with our customers and setting ourselves apart from the competition. We want to give our clients a glimpse of the future and get them excited about it. This, in turn, creates a positive feedback loop, revitalizing and reenergizing the sales process.

In today’s fast-paced world, connecting with our clients in a way that’s modern and tailored to their needs is paramount.

Now, let me take you behind the scenes of how Virtual Branch came into existence. It’s a fascinating journey that began with the idea of collaboratively developing a product or service’s final form with our target audience—the customers. We wanted to ensure that our clients never felt like they were being marketed to but instead walked away with something they genuinely desired. This approach may seem subtle, but it makes a world of difference.

So, we teamed up and delved deep into understanding the “Virtual Branch” concept and how it resonated with financial institutions. The enthusiasm we encountered from these institutions was truly heartening, and we applied our collective expertise to the challenge.

We started by discussing their goals, the types of customers they aimed to attract, their existing customer base, and their digital transformation ambitions. We also engaged with their staff to understand the challenges they faced, the threats they perceived, and the hopes they held. It was essential for us to address their concerns about how digitization might affect their jobs.

For us, Virtual Branch isn’t just about replacing human interaction with automation. It’s about making things better—for our clients and for ourselves. It’s a shining example of how crucial it is to consider the perspective of others when serving clients.

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