App Experience Manager

Job Overview

About the Role

We’re seeking an App Experience Manager who deeply understands the high-stakes nature of digital financial interactions. You won’t just be optimizing UI – you’ll be accountable for reducing transactional friction, driving trust through design, and aligning every in-app decision with regulatory realities and financial behavior patterns. You’ll be embedded in a multidisciplinary team spanning product, compliance, data science, and customer operations, ensuring our mobile experiences convert, retain, and scale responsibly.

Key Responsibilities

• Own the end-to-end experience strategy for our iOS and Android apps, from onboarding flows to authenticated in-session interactions (e.g., payments, KYC updates, portfolio tracking).

• Develop a quantitative understanding of customer drop-off points, time-to-complete for core flows (e.g., ACH linking, loan application submission), and app-triggered support tickets.

• Translate insights into productized UX improvements—such as contextual microcopy for error states in credit decisioning or biometric fallback logic in session timeout scenarios.

• Partner with Compliance to ensure app interactions are FINRA-, FDIC-, and CFPB-compliant without sacrificing usability or clarity.

• Define in-app experimentation frameworks to measure the impact of friction changes (e.g., requiring manual ID upload vs. auto-capture) on downstream metrics like approval rates and LTV.

• Lead cross-functional workshops to synthesize customer research, legal constraints, and performance bottlenecks into prioritized experience improvements.

• Champion accessibility and inclusive design, especially for underserved demographics accessing financial products via mobile as their primary channel.

Required Qualifications

• 5+ years of product or experience management in fintech, banking, or embedded finance (B2C or B2B2C).

• Demonstrated ability to work with data science teams to define behavioral cohorts, segment churn risk factors, and deploy A/B tests on mobile.

• Experience improving mobile workflows involving sensitive financial actions (e.g., fund transfers, credit assessments, crypto transactions).

• Familiarity with mobile app compliance standards including multi-factor authentication, transaction disclosures, and consumer consent mechanisms.

• Proven ability to write experience briefs with UX writing guidance, error handling conditions, and KPIs for engineering handoff.

Nice to Have

• Experience with tools like FullStory, Mixpanel, Amplitude, Appcues, and feature flag platforms like LaunchDarkly or Firebase.

• Prior involvement in launching personal finance, lending, or neobank apps.

• Understanding of dark patterns and how to avoid them in financial contexts.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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